TV commercials, especially short-form, 30 and 15-second spots are a blast to work on. The challenge of being able to capture and tell a story that moves people in that amount of time creates its own set of challenges and really pushes us creatively.
Last fall we completed a series of :30 commercials for The University of Oregon Duck Store. They had seen the ‘Experience Autzen’ piece we filmed for the marketing department at the UO and wanted to recreate that same sort of emotion and energy in their spots. Something that “communicated that …