The AO Blog

AO: Explore // Color Grading Duck Store Commercials with VSCO in Aperture

Last fall we completed a series of :30 commercials for The University of Oregon Duck Store. They had seen the ‘Experience Autzen’ piece we filmed for the marketing department at the UO and wanted to recreate that same sort of emotion and energy in their spots. Something that “communicated that an Oregon Duck fans’ experience starts at the Duck Store.” We love the way VSCO film creates a very real, authentic, film-like look in photos. So we tried using VSCO Film in Aperture to color grade the final spots. Here’s the rundown of how we did it, after editing it Final Cut …