The AO Blog

AO Explore // Using the ‘Duration’ Column to Speed Up Your Editing

Just a quick tip on how to use the duration column within Final Cut Pro X to weed out clips. While filming for my son’s 8-year old baseball team, I realized quickly that I’d have lots of clips with no action, thus no value to me within the edit. What I did was to make sure that while filming, I kept the clips as short as possible if there was nothing I’d be interested in using for the edit. I’d then organize my footage via the ‘Duration’ column in the browser and be able to select those clips that captured nothing …

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AO: Explore // Color Grading Duck Store Commercials with VSCO in Aperture

Last fall we completed a series of :30 commercials for The University of Oregon Duck Store. They had seen the ‘Experience Autzen’ piece we filmed for the marketing department at the UO and wanted to recreate that same sort of emotion and energy in their spots. Something that “communicated that an Oregon Duck fans’ experience starts at the Duck Store.” We love the way VSCO film creates a very real, authentic, film-like look in photos. So we tried using VSCO Film in Aperture to color grade the final spots. Here’s the rundown of how we did it, after editing it Final Cut …

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