InFocus 2015

InFocus is a conference for filmmakers by filmmakers. InFocus has yearly conferences bringing studios and filmmakers from around the world together to learn and share with one another. This event is for the filmmaker who cares more about authenticity, investing in others and doing kick ass work, rather than looking cool in front of their peers.

The AO Team was first invited to New Orleans, Louisiana in 2014 to present on the subject of Freestyle Cinema. We shared our knowledge and our internal systems of capturing and creating cinematic films in documentary-type environments.

In 2015 we were excited to return and travel to Charleston, South Carolina as platform presenters to discuss Same Day and Quick Turnaround Editing. We had the privilege to partner with Andrew Sorlie of Stature Films in this three hour long session.

We shared a number of practical tips for increased efficiency during the editing process. We discussed the opportunities and benefits from turning around our projects quickly, as well as the marketing advantages of doing so.

We also spoke about how post-production should be naturally connected to every other phase in production, and shouldn’t be something re-visited weeks after a shoot. We believe it’s important to still be connected to the story while we are editing it.

At AO, we value efficiency in our post production workflow. We believe that it is important to work hard, so we can play hard and spend more time with our families. The healthier our family life is, the more creative and sharpened our work will be.

InFocus is equally about relationships and community as it is about sharing knowledge. We made some new friends and enjoyed old friends. We can’t wait for InFocus 2016! We are making a big push to bring it to the Northwest.¬†

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